2008-12-19

Word of the week: ad verb

I got to thinking about what verbs might be likely to turn up in advertisements, so I went through 60 non-classified ads in today's Dagens Nyheter and counted the ad verbs.
It turned out that 15% made do without any verbs at all, and in a fairly large proportion of the rest there would only be verbs in the fine print.
The most common verbs were vara (be) with 27 occurences, and ha (have) with 20, obviously to a large part due to them being auxiliary verbs.
The third most common (17) was finnas (exist), typically explaining varieties of items.
The next two (14 each) are gälla (be valid for) and (get)—here we are looking at the fine print.
These are then followed (at 9 and 8) by ge (give) and köpa (buy), not surprising around Christmas.
A group with 6 instances each is göra (do), komma (come), kunna (be able to), and sälja (sell).
5 instances each for bli (become) and läsa (read)—the latter in exhortations to find out more on the companies' websites.
Then it sort of peters out into verbs with at most few instances each.

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